Having a well-thought-out wine list can be quite profitable for any hotel restaurant or bar. After all, wine is a classic and beloved beverage, especially for guests who are out to celebrate achievements and milestones. With that in mind, you should definitely look to build a nice wine list for your hotel if you don’t already have one. Here are a few tips from hotel F&B consultants that will help you create a wine list that helps boost profitability and keep your guests excited:

1. Buy Bottles in a Wide Range of Flavor Profiles

Everyone’s flavor profile differs. While some may enjoy the lightness of a Sauvignon Blanc, other guests may prefer the more full-bodied flavor of a Merlot. Since preferences tend to vary from person to person, it’s generally a good idea to build a wine list that features a wide range of flavor profiles. For example, it’s a good idea to balance out the dryness of a good Pinot Noir with the sweetness of a nice Moscato.

2. In Most Cases, Less is More

When building a wine list, it’s usually a good option to offer a small, but very good, selection of wine rather than having pages upon pages of options. This is mostly because a large number of bottles will likely be sitting in storage and collecting dust. On the other hand, staff may not be able to make thoughtful suggestions to guests if the wine list is too large. A good balance of four reds, four whites, and three champagnes is a good starting off point.

3. Work Together with Your Chef

More often than not, your guests will be ordering food with their wine. We all know that certain food and wines just pair well together. Given these facts, it’s advisable to talk to your chef when building your hotel’s wine list. Your chef may be able to give you suggestions for wines that compliment your existing menu. If your heart is set on offering a particular bottle of wine, your chef can also plan ahead and add a few new dishes that pair well with that bottle on the menu.

4. Investing in a Sommelier

If you plan on making an extensive wine list as one of your hotel’s unique selling points, it may be a good idea to invest in a sommelier. These wine professionals are invaluable in selling bottles while keeping guests happy with the wines they choose. Alternatively, you can identify high-potential employees in your hotel’s F&B team and have them take WSET classes from places like The Study. Either way, having someone knowledgeable about wine in your bar or restaurant is key to the success of your new wine list.